Boomers driving stronger preference for Canadian products and investments.
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Three in four Canadians continue to agree that Canada needs to be doing more than it is currently doing to address climate change.
Alberta and Saskatchewan residents feel worse off financially than they did last year.
A growing majority (65%) rate their financial situation as at least somewhat good, up 4 points compared to a year ago.
Attitudes and perceptions of Canadians on racism, Don Cherry's firing, immigration, and other religions, ethnicities
Canadians divided on whether the West gets to be mad about the treatment by the federal government.
Few Canadians (29%) have taken the step of testing the quality of the drinking water in their home.
Two in ten Canadians say they have, at some point in their life, driven a vehicle when they could have been considered legally impaired by alcohol.
There is widespread support for increasing the minimum legal age to purchase electronic cigarettes or vapes to 21, up from the current 18 or 19, depending on province.