News & Events

“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over

Boomers driving stronger preference for Canadian products and investments.

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

Women (49%) More Likely Than Men (35%) to be First-Time Buyers in the Housing Market

First-Time Buyers Previously Most Likely to be Put Off By Not Being Able to Afford to Buy (47%), Saving for Down Payment (25%), and Attending School (22%)

Canadian Parents Concerned About Safety in Backyard Pools

Seven in Ten Canadian Parents (70%) Say They Would be Concerned About Their Children Playing in a Backyard That Has a Pool - Even if Their Children Know How to Swim

Liberal Woes Continue (19%) As Tories (37%) and NDP (35%) Battle for Top Spot

Harper's Personal Approval Rating Rebounds to 47% (up 5 points), Six in Ten (56%) Approve of Handling of Economy (up 4 points)

Report Explores Changing Face of Communications Industry

One in Three Canadians Compare In-laws to Movie Villain, Wicked Witch of the West (11%) Most Common

Paul Newman Tops List of Silver Screen Heartthrobs for a Third of Women (33%) this Mother's Day

Canada's First Flu Report The Results Are In: Canada Fails The Flu Test!

Overall, Flu Vaccination Rates Were Very Low in Canada with Only 36% of Canadian Adults Reporting That They Were Vaccinated. Surprise, Surprise - the Province with the Highest Vaccination Rates Typically Reported the Lowest Flu Incidence Rates

Rapport Canadien de Vaccination Contre la Grippe Rиsultats: Le Canada Йchoue le Test!

Globalement, le taux de vaccination contre la grippe au Canada est trиs faible. En effet, seulement 36% des Canadiens adultes ont indiquй avoir йtй vaccinйs. Il n'est pas surprenant de constater que les provinces affichant les taux de participation les plus йlevйs ont gйnйralement indiquй les taux les plus faibles de cas de grippe.

Canadians Say Lion's Share of Retirement Savings on Their Own Shoulders

RBC CCO Index Flat as Only Slim Majority (54%) Thinks Economy is in Good Shape, Few Think Economy Will Improve in Next Quarter