News & Events

“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over

Boomers driving stronger preference for Canadian products and investments.

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

Three in Ten (28%) Smartphone Users Have Lost (23%) Their Phone or had it Stolen (5%)

Eight in Ten (80%) are Concerned About Their Financial Privacy and Sharing their Personal or Credit Card Details When Buying Items or Sending Money on their Mobile Phone

Canadians (17%) More Likely Than Americans (3%) To Say War of 1812 Most Important War in Formation of Country's Identity

But Americans Slightly More Likely than Canadians to Say It's Important to Commemorate Event, Teach the War in School

Neither Side Winning Public Opinion Battle in BC Teachers Dispute

NDP Expand Lead as BC Conservatives Take BC Liberal Support

NDP (44%, down 1) Lead BC Liberals (32%, down 6); BC Conservatives (16%, up 4 points) Moving Up Christy Clark (31%, down 3) Still Leads Adrian Dix (25%, up 2 points) as Best Premier, But Gap is Shrinking

Canadian Consumer Confidence Falls Again, Now Lower than in 2011 and 2010

Only a Third of Canadians (32%) Think that the National Economy Will Improve this Year

Ipsos Study Shows Online Group Coupons Can Help Build Brand Loyalty

Six in Ten (57%) Users Likely to Revisit a Retailer Without A Coupon

BC Vehicle Buyers Not Thinking "Safety First"

Generation Gap Over Financial Planning

Six In Ten Boomers (59%) Have A Financial Plan In Place Compared To Only Four In Ten (40%) Younger Canadians