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News & Events

Society

“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over

Boomers driving stronger preference for Canadian products and investments.
24 September 2025
Society

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
24 September 2025
Society

While Half (51%) Believe Ontario Heading on Right Track (+19 Points from One Year Ago), Just One Third (34%) Say McGuinty Government Has Done a Good Job and Deserves Re-Election

PC Hudak (38%, +1) Continues to Lead as Ontarian's Choice for Best Premier But Incumbent Liberal Premier McGuinty (33%, +4) Closing the Gap
10 August 2011
Society

The Young and Risky Traveller: Nearly Half (44%) of Canadians Aged 18 to 34 Typically Fail to Insure Themselves Before Travelling to the United States

One in Three (34%) Believe Their Provincial Health Plan Will Cover Them if They Need Medical Care in the United States
26 July 2011
Media & Brand communication

Brand Influence - The Importance of Being "Liked"

Half (49%) of Online Canadians Say Their Views of Products and Brands are Influenced by Recommendations of Those in Their Social Network Half (48%) of Online Canadians with an Online Social Network Profile "Like" or "Follow" At Least One Brand or Company
21 July 2011
Society

When it comes to Healthcare, Most Canadians (89%) Expect the Federal Government to Play a Leading Role - and Think that a First Ministers Meeting Needs to be Called as Soon as Possible to Address the Challenges Facing the Health System (92%)

Gap Between Perceived Level of Importance and Rating of Performance Suggests Ample Room for Improvement in the Eyes of Canadians
21 July 2011
Society

Rising Gas, Food Prices Hitting Canadian Households Hard

RBC CCO Index Drops Two Points as 45% say Inflation Has Had Significant Impact on Their Budget
20 July 2011
Society

Eight in Ten (80%) Say They Feel Cheated by Frozen Desserts Appearing to be Ice Cream

A majority (55%) of respondents agree that they're `sometimes confused about which ice cream products are made from milk or cream and which are not'
20 July 2011
Society

Two in Three (66%) Canadians Say Living Better Is More Than Just Physical or Mental Health

While Six in Ten (61%) Admit They Need to Live Better, Seven in Ten (69%) Agree Living Better is More Difficult Today than Ever Before
20 July 2011
Society

Canada's Love Affair with Online Social Networking Continues

Sixty Percent (60%) of Online Canadians, or One-Half (50%) of all Canadians Now Have a Social Networking Profile Facebook Dominates Canadian Social Networking Landscape, but Twitter, LinkedIn Quickly Gaining Ground
14 July 2011