Two-thirds of Canadians would feel helpless if they received a blood cancer diagnosis
Toronto, ON, January 25, 2017 — According to an Ipsos poll for the Leukemia and Lymphoma Society of Canada two-thirds of Canadians (68%) would feel helpless if they or someone they or someone close to them was diagnosed with a blood cancer, such as leukemia, lymphoma or myeloma. This is a reality for 1 in 5 (21%) Canadians who have been personally diagnosed with a blood cancer or know someone affected by blood cancer. Perhaps adding to this sense of helplessness is that only one-quarter (25%) of Canadians believe there are sufficient services for blood cancer patients and their families in Canada.
About the Study
These are some of the findings of an Ipsos poll conducted between Dec 18 and 21, 2017, on behalf of the Leukemia and Lymphoma Society of Canada. For this survey, a sample of 1,006 Canadians aged 18+ was interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.5 percentage points, 19 times out of 20, had all Canadians 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Jennifer McLeod Macey
Ipsos Public Affairs, Health Research Institute
+1 416 324 2108
[email protected]
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of Canadian American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, Ipsos Public Affairs is the polling partner for Global News. Internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
