Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Toronto, ON, June 27, 2019 — Just one-third (33%) of Canadians managed to pass a thirty-question knowledge-testing quiz administered by Ipsos on behalf of Historica Canada. The fact-testing quiz consisted of true-or-false questions ranging across five topics, including: science and innovation, culture, sports, geography, and animals. Canadians were presented with six questions in each section, where they were asked if the statement was true, or false, and were not able to venture a guess.
Canadians received the highest scores in the geography section of the quiz, where nearly half (48%) passed, meaning they answered at least 4 questions correctly. In fact, about one-third (28%) of Canadians answered 5 or more questions correctly in this section. Canadians preformed poorest in the science and innovation section, with just 16% passing, and the vast majority (84%) receiving a failing score.
Overall, the largest proportion of Canadians (67%) received a failing score on their quiz – meaning they answered between 0 and 15 questions out of 30 correctly. One in ten received a “D” (16-17 correct) (12%) or a “C” (18-20 correct) (11%). Fewer than one in ten (7%) received a “B” on their quiz (21-23 correct), while just 3% were able to achieve an “A” (24-30 correct).
The chart below displays how Canadians preformed in each subject area, showing the percentage who passed, failed, and the average number of questions that were answered correctly in each section.
Canadians living in Saskatchewan or Manitoba (37%), Ontario (36%) and Atlantic Canada (35%) were significantly more likely to pass their quiz. Conversely, those in British Columbia were significantly less likely to pass their quiz (22%).
Men (37%) were also significantly more likely than women (29%) to pass their quiz. Among age groups, there were no significant difference in terms of performance scores. The average scores for gender and age can be found in the table below.
The specific questions that were asked are listed below and includes the percentages of Canadians who answered correctly.
About the Study
These are some of the findings of an Ipsos poll conducted between June 11 and 14 2019 on behalf of Historica Canada. For this survey, a sample of 1,002 Canadians aged 18+ was interviewed online via the Ipsos I-Say panel and non-panel sources. Quota sampling and weighting were employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Anthony Wilson-Smith, President and CEO
Historica Canada
+1 416 506 1867
Sean Simpson, Vice President
Ipsos, Canada
+1 416 324 2002
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry. With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.
