New Tech Update To Help Social Distancing In Real-Time Launched For Retailers And Public Spaces

Red and Green traffic light system alerts staff to occupancy thresholds, and more

The author(s)

  • Elen Alexov Marketing Operations Director, North America
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January 21, 2021, Toronto, ON – Canadian retailers and public spaces which fall under essential services can now use technology to help manage the volume of people in a space and enforce social distancing, thanks to a new tech update by Ipsos Channel Performance. The update to their customer counting tool further expands the suite of solutions from Ipsos to support Canadian businesses in managing their locations' compliance with government regulations during COVID lockdowns, and beyond.

The occupancy measure is an updated version of the Shopper Count tool, which reports on customer numbers moving through entrances and exits in any given location, building a factual picture of the flow of store traffic hourly, daily, weekly and year on year.

Updated to show the live count of visitors at any given time, the tool’s new capability allows company decision-makers of retailers and public spaces to understand accurate store data or building capacity in real-time.

This reduces the risk of any environments – whether they are retailers or public spaces such as banks or post offices – being overpopulated when the doors are open, and supports adherence to social distancing guidelines.

The technology can be leveraged to detect mask wearing among customers and employees, reporting real-time information on mask compliance in accordance with government regulations to support stores in addressing non-compliance issues and avoid fines.

Becky Harris, Ipsos Channel Performance Service Line Leader for Canada said:

“COVID-19 has had a dramatic impact on where, when and how we are able to interact with our world, and recent enforcement from government agencies has increased the pressure on Canadian retailers. Social distancing guidelines and limits on capacity have made store traffic an even more crucial data metric – all which can be tracked with our new social distancing Live Occupancy counters.

“We know that store managers, shop owners and decision-makers in other public spaces are working hard to deliver on the essentials to keep our society functioning, while making sure their staff and customers are safe.

“This new solution is our way to try and help social distancing work as effectively as possible, to stop the spread of the COVID-19 virus, keeping both employees and customers safe and keeping businesses in compliance with regulations, thus avoiding fines.”

The technology works on a traffic light system, whereby ‘red’ is too busy and ‘green’ is acceptable capacity managed at a local site-specific level. This information is then shared on the Ipsos Traffic Count App in real-time, with alarms set up to staff letting them know any change of status at any threshold points.

The technology can even automatically open and close doors to keep visitor numbers to specific thresholds and be used to drive clear signage to communicate levels of occupancy at any given moment to customers if necessary.

For detailed information about how the technology works and any of Ipsos' location-focused solutions, please click here or contact

For more information on this news release, please contact:

Elen Alexov
Marketing Operations Director, North America
+1 778 373-5136

About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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The author(s)

  • Elen Alexov Marketing Operations Director, North America