Toronto, ON, February 26, 2020 — The majority (74%) of Canadians say they worry about balancing immediate priorities vs. long-term savings goals, according to an Ipsos poll conducted on behalf of RBC. This is particularly true for those aged 35-54 (82%) and 18-34 (81%).
With limited funds available, many Canadians appear to be struggling to meet their stated financial goals. Among the top financial goals for Canadians are saving for retirement (56%) and saving for a rainy day (53%); however, only 43% have put money towards retirement in the last year (meaning 57% have not) and only 46% have put money aside in savings for a rainy day (meaning 54% have not). The one area where Canadians are meeting their goals is in the area of debt payment – perhaps heeding the warnings from the Bank of Canada and others – as 40% say paying down debt is a priority for them, and 42% have put money towards debt payments in the last year.
A majority of Canadians also appear to be taking an ad-hoc approach to savings, with 53% saying they put money away into savings “whenever they can”, rather than on a more regular basis – suggesting that when money is tight savings might go by the wayside. Interestingly, this strategy is slightly more likely to be employed in BC (57%) and Ontario (57%) – where housing costs are generally the highest.
Boomers aged 55+ are particularly concerned about retirement, naturally, with many (40%) believing they haven’t saved enough for their retirement years. They are also worrying about the impact of inflation (40%) on their savings and the effect of weakening stock markets (36%) on the value of their savings and investments.
Despite these concerns, the study also revealed that half (51%) of Canadians don’t have a financial plan, including 46% of those aged 55+. But Canadians who do report feeling positively about having one, including feeling organized (43%), optimistic (38%), confident (35%) and reassured (33%).
For the second year in a row, more Canadians say they have a TFSA (60%) than an RRSP (49%), underscoring the longer-term trend towards these relatively new investment vehicles. In fact, if they had to choose between allocating savings in a TFSA or an RRSP, more would choose a TFSA (50%) over an RRSP (25%) by a two-to-one margin. One quarter (25%) is unsure of which vehicle they’d choose to invest in, if they could choose only one.
About the Study
These are some of the findings of an Ipsos poll conducted between December 10 and 17, 2019, on behalf of RBC. For this survey, a sample of 2,000 Canadians aged 18+, was interviewed online. Quotas and weights were employed to ensure that the findings reflect the population distribution of Canada. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 2.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Vice President, Ipsos Public Affairs
+1 416 324-2002
Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
[WEBINAR] The Path Forward: Financial Services Post Covid
Join Ipsos for our next Covid-19 The Path Forward complimentary webinar featuring a wide-range of insights to help inform your business recovery strategies – today we focus on the future of financial services which has appeared to be fast-tracked during lockdown.