Ipsos on Consumer Confidence: December 2022
Ipsos’ Consumer Confidence metrics show Overall Confidence has improved, and while still in negative territory at –4% versus its norm, it’s up 6 percentage points from last month.
Consumer confidence in Canada improved slightly this month, with an uptick in optimism for both personal finances and the country’s broader economic outlook, now and in the future.
Ipsos tracks consumer confidence each month, exploring:
- Personal Confidence: How people feel about their personal finances – both today and for the future.
- Economy Confidence: How people feel about the broader economic situation in Canada – both today and in the future
- Current Confidence – a combination of how Canadians feel about both their personal finances and the country’s broader economic situation today.
- Future Confidence – a combination of how Canadians feel about both their personal finances and Canada’s broader economic situation in the future
- Overall Confidence reflects all metrics combined.
In-depth and demographic tracking information is also available. Please contact us if you are interested in learning more about our broader Context offer.
