Majority (60%) of Canadians say Trump Election Victory is Top News Story of 2016
Toronto, ON - A full majority (60%) of Canadians say that Donald Trump's victory in the U.S. Election is the top international news story of 2016, with no other major story even within sight, according to a new Ipsos poll conducted on behalf of Global News.
The Trump election beat out nine other possible news stories. With such a wide field of notable stories, it is remarkable that one option emerged as the choice of so many Canadians. By comparison, in 2015, among only 5 options, just 46% chose the Paris terrorist attacks as the top news story.
Rounding out the top five news stories, distantly, are the terror attacks in Brussels and subsequently in France (10%), extreme weather events which devastated the globe (9%) (including wildfires, hurricanes, floods and heat waves), Brexit (6%), and a tie at 4% for the Orlando shootings which killed more than 50 at a gay nightclub, and North Korean nuclear tests.
Further down the list are the deaths of people we love like Ali, Howe, Bowie, Prince and Harper Lee (3%), the Panama Papers (2%), the coup attempt in Turkey (2%) and police killed in Dallas and Baton Rouge (2%).
British Columbians (65%) were more likely than those in Atlantic Canada (63%), Ontario (62%), Saskatchewan and Manitoba (61%), Quebec (55%) and Alberta (53%) to pick Trump's victory as the top news story.
The Brussels and France terrorist attacks resonated more among Quebecers (16%) than those in Alberta (12%), Ontario (9%), British Columbia (7%), Saskatchewan and Manitoba (7%), and Atlantic Canada (4%).
These are some of the findings of an Ipsos poll conducted between December 15 and 21, 2016, on behalf of Global News. For this survey, a sample of 3,004 Canadians from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/ 2.0 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Vice President
(416) 324-2002
Ipsos Public Affairs
[email protected]
About Ipsos
Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning-- Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999. www.ipsos.com
