Nine in Ten (86%) Residents of Thunder Bay `Satisfied' With Overall Level and Quality
of City Services
Toronto, ON - Nine in ten (86%) residents of Thunder Bay are `satisfied' (20% very/66% somewhat) with the overall level and quality of services provided by the City of Thunder Bay, according to a new Ipsos Reid poll conducted on behalf of the City of Thunder Bay. Just one in ten (14%) are not satisfied (12% not very/2% not at all).
In fact, seven in ten (71%) residents believe they get `good value' (12% very/59% fairly) for their tax dollars, while only three in ten (28%) believe they get poor value (10% very/18% fairly) for their tax dollars.
Nearly one half (43%) of residents offered that the top issue facing the City of Thunder Bay today is the economy, but others say the most important issues relates to growth (33%), taxation and spending (19%), or transportation (16%). Social issues (7%) and crime (4%) were much further down the list.
Ipsos Reid conducts a "gap analysis", whereby it measures the satisfaction that residents have for a particular service against its perceived importance. Those issues that are high in importance but low in satisfaction represent areas of focus for improvement by City Council. The "gap analysis" demonstrated that key areas of focus include maintenance of streets, road side maintenance, recycling services and snow removal.
Level of support for various major capital projects was also measured. For each project, a majority of residents `agree' that these should be major projects for City spending: roads (94%), sustainable energy projects (82%), recreational trails (72%), public library renewal (71%), recreational facilities (70%), major sportsplex/multi-purpose facility (57%) and waterfront development (51%).
These are some of the findings of an Ipsos Reid poll conducted on behalf of the City of Thunder Bay from June 25 to 30, 2009. For the survey, a representative randomly selected sample of 400 adults living in Thunder Bay was interviewed by telephone. With a sample of this size, the results are considered accurate to within 177 4.9 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Thunder Bay been polled. The margin of error will be larger within sub-groupings of the survey population. These data were weighted to ensure that the sample's age/sex composition reflects that of the actual Thunder Bay population.
For more information on this news release, please contact:
Nick Chancellor
Research Manager
Ipsos Reid
Public Affairs
(416) 572-4437
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2008, Ipsos generated global revenues of e979.3 million ($1.34 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
