Ninety-Four Percent Of GTA Residents Support Toronto's Hosting The World Junior Hockey Championship

Toronto, ON - Ninety-four percent of all residents in the Greater Toronto Area (GTA) support Toronto hosting the World Junior Hockey Championship -half (51%) "strongly support" it, according to a new Ipsos Reid survey conducted for the City of Toronto. And, among those respondents who are familiar with the event (45%), support for Toronto's hosting of the event climbs to nearly all (98%).

What's more is that support for Toronto hosting this event is not concentrated among a few demographic or regional segments. Support remains above 90% for those in The City of Toronto and the surrounding GTA Belt, and within the various demographics such as gender, household income, education, and age. Four in ten GTA residents (38%, or approximately 1,762,411 adults) say that if Toronto hosts the World Junior Hockey Championship in December 2008 to January 2009, they would buy tickets priced from $35 to $85 per game. Sixty-two percent would not purchase a ticket at this price for this event. Among those who are familiar with the event, six in ten (57%) say they would purchase a ticket at this price for this event.

These are the findings of an Ipsos Reid poll conducted for The City of Toronto from March 17th to March 20th, 2006. A total of 1013 residents of the Greater Toronto Area (GTA) were surveyed via the internet, yielding results which are accurate to within 177 3.1% (19 times out of 20) of what would it be had this entire population been surveyed.. The margin of error will be larger within regions and for other sub-groupings of the survey population. The data were statistically weighted to ensure that the sample's age, sex, regional and party support composition reflects that of the actual GTA population. Please open the attached PDF to view the factum and detailed tables.

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For more information on this news release, please contact:

Paul Orovan
Ipsos Reid Public Affairs
(416) 324-2900