Impact of AI on Canadians Investing Behaviour

The investment landscape in Canada is constantly evolving due to the increasing presence of online investors. Presently, more than one in four Canadians have an online brokerage account, and one in ten have opted for robo-advisors, a specialized type of online investment platform. While a majority of online investors prefer self-directed accounts, the younger generations are notably more acquainted and at ease with AI investing platforms.

Over the next six years, the combined forces of Gen Z and Millennials will outnumber the Boomer investors. Therefore, gaining insights into online investors, encompassing both self-directed and robo-advisor users, becomes crucial for financial institutions seeking to cater to these shifting demographics.

Revisit our on demand webinar to hear new research insights from Ipsos’ Online Investors survey. Michael Hsu and Luisa Burga, members of the Ipsos Financial Syndicated team, discuss:

• importance of understanding Online Investors in general and Robo-advisor users specifically
• demographics and motivations of users utilizing Online Self-direct and Robo-advisor accounts
• level of satisfaction among Online Self-direct and Robo-advisor users with their respective service providers
• role of the Big 5 Banks in the online investing market
• future prospects of online investing