What are your plans for Valentine’s day?

With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.

Plans for Valentines day

Specific plans

Lack of tradition, not having anyone to celebrate with and not having enough money are the main reasons for not having plans for Valentine’s Day. With three times as many saying they don’t have someone in their life to celebrate with rather than they don’t have enough money, loneliness may be a more pressing concern than the cost of living in Canada. 

These results were collected via our national online omnibus survey. We ask Canadians questions about their lives, their opinions and their behaviours every day. Our omnibus runs on a dependable schedule and is an ideal way to collect survey research quickly and in a cost-effective manner.

For more information about eNation Canada or to discuss your research ideas, please reach out to Rhys Gibb: [email protected]

Download

The author(s)

Related news

  • NASPL Possible NW
    Consumer Behavior Event

    NASPL Possible NW

    Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.
  • [WEBINAR] 2025 KEYS: The Year in Review
    Consumers Events replay

    [WEBINAR] 2025 KEYS: The Year in Review

    Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
  • Coffee Association of Canada Conference
    Consumers Event

    Coffee Association of Canada Conference

    We’re excited to announce that Ipsos will be speaking at the Coffee Association of Canada’s Annual Conference on November 5 at Angus Glen Golf Club!