Majority (61%) Of Canadians Not Updating Their Home Insurance After Purchasing Jewellery or Other Valuables

Toronto, ON -- It appears that many Canadians are not taking the necessary steps to properly insure their newly purchased valuables, according to an Ipsos Reid poll conducted on behalf of RBC Insurance. While in the past two years leading up to the survey three in ten (30%) Canadians had bought or acquired something of value such as jewellery, art or other items, most did not take the necessary steps to ensure that their newly-acquired valuables were properly insured.

In fact, just four in ten (38%) updated their home coverage to reflect the existence of the new asset. The majority (61%) did not. Albertans (59%) were the most likely to say they updated their home insurance coverage after the large acquisition, while Quebecers (30%) were the least likely to have done so.

These are the findings of an RBC Insurance/Ipsos Reid survey conducted between March 27 and April 10, 2008. The poll was based on a randomly selected sample of 2,251 adult Canadians, who were interviewed by telephone. With a sample of this size, the results are considered accurate to within 1772.19 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. The data was statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the census data.

For more information on this news release, please contact:
Sean Simpson
Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP