Community Support for Refurbishment of the Bruce Power Nuclear Facility Remains Strong
Toronto, Ontario, March 9, 2018 — A new survey conducted on behalf of Bruce Power by Ipsos among Bruce, Grey, and Huron country residents indicates that a clear majority of residents support the refurbishment of the Bruce Nuclear Facility (84%), including 48% of residents who ‘strongly support’ and 36% who ‘somewhat support’ refurbishment. Residents are most likely to support the refurbishment of the facility to create jobs (21%) and because it is good for the economy (9%).
When residents were asked about their impressions of Bruce Power, about nine in ten residents agree that they have confidence that the Bruce facility operates safely (93%), that Bruce Power is a good community citizen (90%), that Bruce Power is involved in the local community in a positive way (89%), and that they have confidence in the security measures at the Bruce Nuclear Facility (87%).
Familiarity with Bruce Power remains strong in the local community as eight in ten (78%) Bruce, Grey, and Huron residents claim to be at least ‘somewhat familiar’ with the organization. Of those that are familiar, more than eight in ten (84%) feel ‘excellent’, ‘very good’, or ‘good’ about the organization, indicating that most residents have positive impressions of the organization. When asked if overall impressions have changed over the past 12 months, more residents say that their impression of the Bruce Power has improved (12%), rather than worsened (5%) over the past 12 months.
Eight in ten (81%) residents also agree that Bruce Power keeps the community updated through regular communications. Similarly, a majority (60%) of residents can remember reading, seeing, or hearing something about Bruce Power recently.
About the Study
These are some of the findings of an Ipsos survey conducted between January 31st and February 12th, 2018 on behalf of Bruce Power. For this survey, a sample of n=850 residents in Bruce (n=262), Grey (n=365), and Huron counties (n=223) were interviewed. Interviewing quotas and weighting was employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The margin of error for a sample of n=850 ±.3.4 percentage points, 19 times out of 20, had all residents of Bruce, Grey, and Huron counties been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Martin Hrobsky, Vice President
Ipsos Public Affairs
+1 416 324 2017
[email protected]
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of Canadian American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, Ipsos Public Affairs is the polling partner for Global News. Internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
