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Holidays

Holidays Survey

Canadian Travel Spending Set to Soar in 2026 as Travel Intentions Rebound from a Soft 2025

Eight in ten Canadian Travelers (81%) Are Desperate for a Vacation

02.03.26

Society Survey

66% of Canadians expect Donald Trump to be on Santa's naughty list, 65% say Vladimir Putin

Diddy comes in third with almost six in ten putting him on the naughty list. Half of Canadians expect Justin Trudeau to be on Santa’s naughty list (vs 8% who put him on the nice list).

12.24.24

Holidays Survey

39% of Canadians (+10) will spend less on holiday gifts this year; 58% of them say it’s because of rising everyday costs

40% of Canadians plan to spend the same on holiday gifts as last year, while only 11% will spend more.

12.17.24

Society Survey

Canadians’ Travel Intentions Soften for 2025 Amid Economic Uncertainty

35% Intend to Take a Winter Vacation, Down 12 Points Year over Year; 60% will Travel at Some Point in 2025, Down 10 Points

12.12.24

Society Survey

Budget Constraints Keep Canadians Homebound This Holiday Season

Financial Strains Affect Holiday Travel Plans

12.10.24

Economy Survey

Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns

Over Two-Thirds (68%) Have Set Financial Goals for Themselves and Yet Majorities Do Not Have a Financial Plan (69%) and/or Household Budget (60%)

12.12.23

17% of Canadians say they would cut back on donating to charities during the holiday season if they had personal finance concerns

Public Opinion Survey

Donating to Charities is One of the Least Likely Expenses Canadians Would Cut During the Holiday Season

Canadians are equally likely to cut donations to charities during the holiday season (17%) and travel expenses to visit family and friends who live far away (17%), indicating the value Canadians place on donating to charity especially in the holiday season.

11.22.23