Pandemic Life Lessons and Reflections

“Another thing that has changed is that I have now focused more of my energy on things that I enjoy doing, as opposed to things that I am expected to enjoy. I have renewed my interest in hobbies that I haven't done for a year. I have tackled projects around the house that have been put off for too long. And because I haven't been able to go anywhere, I have paid off all of my consumer debt and have started saving for larger renovation projects, travel and retirement.”

In 2020, members of the Ipsos Conversations Community – a qualitative omnibus panel comprising of 500 Canadians from all walks of life – were focused on the hopes of a COVID-19 vaccine, businesses getting back on their feet, families reuniting and overall expectations of some semblance of a ‘Normal Life’ was on the horizon. Unfortunately, recent insights show very little positive change has occurred for most who appear to be somewhat deflated right now.

Having lived through a year of pandemic, there is acceptance of the fact that the situation will not change overnight. Most members do not expect a return to pre-COVID normalcy anytime soon. Still, there is hope that the worst is behind us. A successful vaccination campaign is pivotal for members to start believing in the possibility of a COVID-Free or Post-COVID world.

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