War in Ukraine Cited by Canadians as Top International News Story of 2022 (71%)

Top Canadian News Stories of 2022 Include the Freedom Convoy (62%) and the Rogers Communications Outage (37%)

Toronto, ON, December 28, 2022 – As 2022 draws to a close, many Canadians have been reflecting on the major national and international events that have shaped this historic year. A new Ipsos poll conducted on behalf of Global News finds that Canadians cite some of the major conflicts occurring this year as the most memorable news stories which shaped 2022.

Overwhelmingly, Canadians point to the war in Ukraine as the top international news story of 2022 (71%). Following this, rising interest rates and inflation around the world this year (40%) have been deemed most noteworthy, perhaps only exacerbated by current concerns about the potential for a recession in 2023.[i]

Two international stories are tied for third place: the death of Queen Elizabeth II, the longest-reigning monarch in British history, in September (34%), and COVID-19 (34%), the latter of which may still be on Canadians’ radars in light of the lifting of restrictions and the availability of the bivalent vaccine this fall. One in five Canadians (19%) say the overturn of Roe v. Wade and abortion rights in the United States was among the top news stories of the year, with no significant differences across age or gender.

Although significant cultural events, in light of such major international conflicts and threats to daily life for many around the world, Canadians are less likely to cite the first James Webb space telescope images as a top international news story (3%), nor were the Winter Olympics particularly memorable (3%).

World News Story

% selected

War in Ukraine

71%

Rising interest rates and inflation

40%

Death of Queen Elizabeth II

34%

COVID-19

34%

Overturn of Roe v. Wade in the United States

19%

Price-gouging

17%

FIFA World Cup

11%

Children's medication shortage

11%

Elon Musk Twitter takeover

10%

Iran protests

6%

Airport and travel chaos

6%

Some other story

5%

Monkeypox outbreak

4%

Donald Trump's withheld documents

4%

Winter Olympics

3%

First James Webb space telescope images

3%

 

Canadians of different demographic groups have varying perspectives on what was most noteworthy in 2022. Older Canadians age 55+ are significantly more likely to say the war in Ukraine was a top news story of 2022 (83% vs. 64% 35-54 and 65% 18-34), while Canadians in their prime working and family-formation years are more likely to cite rising interest rates and inflation (50% 35-54 vs. 41% 55+ and 26% 18-34). Younger Canadians are more likely to say billionaire Elon Musk’s acquisition of Twitter was a top news story this year (19% 18-34 vs. 8% 35-54 and 5% 55+). By gender, women are significantly more likely than men to cite the death of Queen Elizabeth II (38% vs. 30%), and the children’s medication shortage currently worrying parents in many parts of the world (14% vs. 9% men).  By contrast, men are more likely to cite ongoing protests in Iran (10% vs. 3% women).

Freedom Convoy Top News Story of 2022 in Canada

Closer to home, six in ten (62%) Canadians say the disruptive Freedom Convoy protests of January and February constitutes the top news story shaping the country this year. Closely aligned in second and third place are the Rogers Communications major service outage of July, which impacted millions of Canadians, including businesses and government offices (37%), and Charles III becoming King of Canada at Rideau Hall in September (35%).

Storm chips at the ready,[ii] one-quarter (23%) of Canadians say post-tropical storm Fiona hitting the east coast in September was a top news story in the country. Mention of Fiona, a storm which left thousands of Atlantic Canadians without power in its wake, is highest in Atlantic Canada in particular (58%) and outranks the Freedom Convoy (56%) as top Canadian news story of 2022 in this region.

Nationally, not far behind ranks Pierre Poilievre’s win of the 2022 Conservative Party of Canada leadership election in September (22%). Erin O’Toole’s removal as Conservative Party leader, however, is comparatively not as memorable (7%).

Canadian News Story

% selected

The Freedom Convoy

62%

Rogers Communications major service outage

37%

Charles III becomes King of Canada at Rideau Hall

35%

Storm Fiona hits Canada's east coast

23%

Pierre Poilievre wins 2022 Conservative Party of Canada leadership election

22%

Canada's men's soccer team qualifies for the 2022 FIFA World Cup

21%

Pope Francis visits Canada

15%

Some other story

13%

Conversion therapy becoming illegal

7%

Erin O'Toole removed as leader of the Conservative Party

7%

Mattea Roach's winning streak in Jeopardy!

6%

 

In terms of demographic differences, older Canadians are more likely to have found the Freedom Convoy protest notable (73% 55+ vs. 56% 35-54 and 55% 18-34), as well as post-tropical storm Fiona (31% 55+ vs. 19% 35-54 and 16% 18-34) and Pierre Poilievre’s leadership win (29% 55+ vs. 20% 35-54 and 16% 18-34). Younger Canadians are more likely to have found conversion therapy becoming illegal in the country in January 2022 significant (14% 18-34 vs. 6% 35-54 and 3% 55+). Women (43%) are more likely than men (30%) to cite the Rogers Communications outage, while men are more likely than women to cite Poilievre’s win (27% men vs. 18% women) and O’Toole’s removal as party leader (9% men vs. 4% women).

Regionally, Ontarians are most likely to say Canada’s qualification for the FIFA World Cup this year is a top news story (28% ON vs. 23% BC, 20% AB, 15% QC, 13% SKMB, 10% ATL). Given her roots in Nova Scotia, it is unsurprising that Atlantic Canadians are more likely than those in other regions to cite Mattea Roach’s winning streak in Jeopardy! this past spring as notable (14% ATL vs. 10% BC, 5% AB, 5% ON, 4% QC, 3% SK/MB).

Significant national and international events have marked 2022 as one for the history books. As the year enters its final days, Canadians will be looking ahead to see what 2023 might have in store, and whether it will bring just as many newsworthy developments and surprises as previous years.

 

About the Study

These are some of the findings of an Ipsos poll conducted between December 14 and 16, 2022, on behalf of Global News. For this survey, a sample of 1,004 Canadians aged 18+ was interviewed. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.5 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

 

For more information on this news release, please contact:

Sean Simpson

Senior Vice President, Ipsos Public Affairs

+1 416 324 2002

[email protected]

 

About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

 

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[i] https://www.ipsos.com/en-ca/news-polls/most-canadians-concerned-canada-will-face-recession-next-year

[ii] https://atlantic.ctvnews.ca/how-storm-chips-became-a-bad-weather-staple-in-atlantic-canada-1.5117674

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