Innovation Strategies During Inflationary Times

Inflation concerns remain top-of-mind this year for both consumers and brands. Our clients are actively involving Ipsos to navigate innovating in these challenging times, and from our extensive experience in this field we have curated the lessons learned, best practices and important innovation considerations.

During this thought leadership webinar, we will walk through concrete examples and case studies to inspire your thinking and help increase innovation success rates (and size of prize) when launching or renovating products in an inflationary environment.

Revisit our recorded webinar to hear Kelly Becker, Executive Vice President, Service Line Lead of Ipsos Innovation share key insights from our research and client studies. Expect to hear more about:

• Understanding your pricing landscape: Where does your brand and category land on the wide spectrum of inflationary impact?
• Building an inflation resilient innovation pipeline: What are the key levers to drive pricing resilience?
• The Good, the Bad and the Ugly of: Raising price, downsizing, and cost reduction.