One in Four (24%) Canadian Homeowners Expect Their Home to Be Their Primary Source of Retirement Income

Canadians Twice as Likely to Believe They'll Be Working Past Traditional Retirement Age of 66 Than Be Retired

Toronto, ON - As housing prices continue to rise in large Canadian cities, a sizeable portion of Canadian homeowners plan to use their homes as their primary source of income after they leave the workforce, according to a new survey conducted by Ipsos Reid on behalf of Sun Life Financial.

One in four (24%) homeowners `agree' that their home will serve as their primary income source in retirement, while three in five (59%) `disagree'. Interestingly, one in five (17%) don't know if their home will serve as their primary source of retirement income.

Many Canadians also believe that they will need to work past the traditional retirement age. Nearly three in ten (28%) Canadians expect to be fully retired and not working for money at age 66, while twice as many (56%) are expected to work past the traditional retirement age (27% full-time/29% part-time). About one in five (15%) aren't sure and haven't thought that far ahead.

Interestingly, as Canadians age, the age they believe they will finally stop working and be fully retired trends upwards, with Canadians closest to retirement age, those aged 55-54, expecting their average retirement age to be 67.

Most Canadians who anticipate working past the traditional retirement age will do because of necessity, not because they want to. Two-thirds (65%) cite the main reason they'll work past age 66 is because they need to while compared to one in three (35%) who will work past this age because they want to.

When thinking about total sources of retirement income, Canadians believe it will come from many sources, with the average Canadian expecting 10% of their retirement income to come from home equity. One in four (25%) don't know and haven't given it much thought. They also expect:

  • 30% to come from government plans
  • 27% to come from personal savings
  • 23% to come from employer plans
  • 5% to come from inheritance
  • 6% to come from some other sources

These are some of the findings of an Ipsos Reid poll conducted between November 12th to 20th, 2013 on behalf of Sun Life Financial. For this survey, a sample of 3,005 working Canadians from 30 to 65 years age from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 2 percentage points had all Canadians adults within this demographic been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Vice President
Ipsos Reid
Public Affairs
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.

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