One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce

Most mobile connected commuters are texting (67%), but they also are checking social media (44%), talking on their phone (44%), streaming/listening to music (44%), playing online/app games (41%), reading the news (38%), taking pictures or video (20%), researching things to buy (19%), watching tv/videos (17%) or doing something else (7%).

While 14% of mobile connected commuters currently shop while on transit, three in four (76%) would consider buying a wide-range of products if mobile shopping options were easily available.

Thinking about what commuter commerce users have bought in the past, these items include movie, game or concert tickets (62%), clothing, shoes or accessories (62%), gifts for family and friends (55%), groceries or food for home delivery or pick-up (53%), electronics, games and tech accessories (50%), home furniture or dйcor (37%), or some other item (4%).

Looking ahead to the future, four in ten (43%) connected commuters would consider buying gifts for family and friends, while others would consider buying clothing, shoes and accessories (42%), movie, game or concert tickets (41%), electronics, games and tech accessories (37%), groceries or food for home delivery or pick-up (30%);, or home furniture or dйcor (27%). One quarter (24%) would not consider buying anything if mobile shopping options were easily available. Given the spread between current commuter commerce users (14%) and those receptive to it (76%), the proportion of active commuter commerce users could increase five-fold if mobile shopping options while commuting were easily available.

Mobile Commerce Opportunities on Public Transit

The survey reveals that two in ten (21%) Canadians are regular transit users, using public transit more than 3 times a week to commute and get around. Of those who use public transit regularly, one in five (22%) commute for less than 30 minutes, less than one half (45%) commute between 30 and 60 minutes, and one third (33%) commute for more than one hour - leaving them with lots of time to shop online since two thirds (69%) of transit commuters are connected on their phone while commuting.

Seven in ten mobile-connected commuters agree (71% - 31% strongly/ 41% somewhat) that they would like to browse their favourite stores on their mobile phones while commuting. Moreover, seven in ten agree (69% - 35% strongly/34% somewhat) that they would also like to shop securely while commuting because it's a big time saver. Those who use mobile phones while on public transit identify a number of barriers that make it difficult to shop online with their mobile device, these include:

• Bad/no cell phone reception or no Wi-Fi on public transit - 45%
• Being worried about security and credit card information - 38%
• Never thought about shopping while on public transit - 31%
• Have never used their connected mobile device to shop and not sure how - 13%
• Their favourite stores don't have mobile friendly websites - 9%

Only 14% of mobile connected commuters say there is nothing holding them back from engaging in commuter commerce.

Commuter Commerce Monthly Spend...

Among Canadians who are connected to the web while commuting and say that they have shopped while on the move, the average monthly spend of these shoppers in the following categories is:

• $128 on groceries or food for home delivery and pickup
• $73 on movies, games or concert tickets
• $111 on clothing, shoes and accessories
• $100 on home furniture and dйcor
• $53 on electronics, games and tech accessories
• $64 on other purchases

Adding up all of these categories reveals a total average monthly spend of $529.

These are some of the findings of an Ipsos Reid poll conducted between October 15 and October 19, 2015, on behalf of PayPal. For this survey, a sample of 2,002 Canadians (293 of which are transit users who are connected to the internet with their mobile device which commuting) from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/ - 6.5 percentage points, 19 times out of 20, had all transit riders connected to the internet with their mobile device been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Vice President
Ipsos Public Affairs
(416) 572-4474
[email protected]

About Ipsos in Canada

Ipsos is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos' marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.