Only One in Three (34%) Agree That Canada Should Spend More Tax Dollars Than It Currently Allots to Canada's Space Program

Toronto, ON - Canada's space program has garnered sizeable media attention in 2013, from Chris Hadfield's now infamous rendition of Space Oddity aboard the International Space Station (ISS) to Industry Minister James Moore's announcement for a new Canadian space plan in 2014. These events have created a buzz for Canada's space program like never before, so much so that CTV, Ipsos' media partner, has named it the 10th largest news story of 2013.

According to a new poll conducted by Ipsos Reid on behalf of CTV News, while a sizeable portion of Canadians are willing to spend more for Canada's space program, most appear hesitant to commit more tax dollars to the program.

One in three (34%) Canadians `agree' (6% strongly/28% somewhat) that `Canada should spend more tax dollars than it currently allots to Canada's space program'. Two in three (66%) Canadians, however, `disagree' (19% strongly/47% somewhat) that Canada should spend more for the program.

Men (39%) are significantly more likely than women (28%) to agree that Canada should spend more tax dollars than currently allotted to the country's space program, while women (72%) are significantly more likely than men (61%) to disagree with this assessment.

Younger Canadians (40%), aged 18-34, are most in agreement that more should be spent on Canada's space program going forward, while seniors (70%), aged 55+, are most likely to disagree that current allotment towards the country's space program should be increased.

While agreement is consistent across most Canadian regions, Atlantic Canadians (36%) are most likely to agree that the country should spend more on our space program, followed by Ontarians (34%), Quebecers (34%), British Columbians (34%), Albertans (32%), and residents of Saskatchewan and Manitoba (26%). Conversely, those from Saskatchewan and Manitoba (74%) are most likely to disagree that more should be spent on the space program, ahead of Albertans (68%), British Columbians (66%), Quebecers (66%), Ontarians (66%), and Atlantic Canadians (64%).

These are some of the findings of an Ipsos Reid poll conducted between December 9th to 13th, 2013, on behalf of CTV News. For this survey, a sample of 2,535 Canadians from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case the poll is accurate to +/- 2.2 percentage points of the entire Canadian adult population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

John Wright
Senior Vice President
Ipsos Reid
Public Affairs
416.324.2002
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.

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