Over a Quarter (28%) of Canadians Are Likely to Shop at American Online Retailers on Black Friday
The most popular online purchase on Black Friday for online shoppers are clothing and accessories (63%) followed by books (37%) and computers as well as computer related products (36%). However, Canadian online shoppers expect to spend the most money on phones and electronics.
Clothing and accessories are the items that most shoppers in British Columbia and Alberta (72%) are most likely to buy whereas residents of Quebec (44%) are least likely. Almost half (48%) of Atlantic Canada shoppers plan to buy books compared to only a quarter (26%) of shoppers in British Columbia, Alberta, Saskatchewan and Manitoba.
British Columbians (32%) are most likely to shop at American websites over Black Friday weekend followed by residents of Atlantic Canada (32%), Alberta (27%), Saskatchewan and Manitoba (27%), Quebec (27%) and finally Ontario (24%).
Eight in ten (83%) online shoppers say that the ability to ship anything from the US to Canada hassle-free would encourage them (43% much more likely/24% somewhat more likely) to shop at American websites.
Four in ten (39%) online shoppers say the ability to use their debit card would increase their likelihood of shopping at American online retailers.
These are some of the findings of an Ipsos Reid poll conducted between November 1 and 4, 2010, on behalf of Visa Canada. For this survey, a national sample of 1,155 adults (53 per cent of whom had an online purchase for either a Canadian or American online retailer in the past twelve months) conducted as part of Ipsos Reid's regular online omnibus poll. For the base sample group (n= 1,155), an unweighted probability sample, with 100% response rate, would have an estimated margin of error of plus or minus 2.9 percentage points, 19 times out of 20. For the sub-group of online shoppers (n=597), the margin of error would be plus or minus 4.0 percentage points, 19 times out of 20. The margin of error for any other subgroups would be larger.
For more information on this news release, please contact:
Sean Simpson
Senior Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .
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