[WEBINAR] Ipsos Global Trends 2025: Canadian Edition

In a year defined by disruption, clarity comes from knowing what’s shifting — and what’s enduring.

Economic uncertainty, geopolitical unrest, tariffs reshaping trade flows, generative AI transforming industries, and widening social divides have marked the past year. Across 43 markets, Ipsos Global Trends 2025 provides a rare advantage: a stable framework of nine enduring trends, refreshed with new data. By holding the lens steady, we reveal with precision how attitudes, priorities, and behaviours are evolving — and where the next disruptions will emerge.

For Canadians, the global story collides with local realities: nationalism and “Buy Canada” sentiment growing louder, affordability pressures hitting harder, and new policy directions taking hold. Add in the turbulence of U.S. politics and culture, and Canadians are left navigating a future influenced as much by neighbours to the south as by shifts at home. Seen through the lens of the nine Ipsos Global Trends, these pressures reveal not just Canada’s differences, but also the common forces connecting us to the rest of the world.

What you’ll learn in this session

• Canada in context: How Canadians align with—or diverge from—global counterparts on issues from globalization fractures to splintered societies.
• Signals of disruption: Where trends like technowonder, conscientious health, and nouveau nihilism are accelerating, and what that means for institutions, brands, and policy.
• The power of trust: Why trust in institutions, brands, and leaders is under pressure — and how Canada compares to other markets in navigating this fragile currency.
• A Canadian reality check: How affordability pressures, new policy landscapes, and shifting U.S.–Canada dynamics are influencing how Canadians see themselves, their communities, and their country’s role in the world.

Register now

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Join us as we bring a uniquely Canadian perspective to Ipsos’ landmark Global Trends work — the world’s largest and longest-running study of values, culture, and change.

Speakers:

• Diane Ridgway-Cross, Associate Partner, Ipsos Strategy3
• Mike College, Sustainability and Executive Insights Lead, Ipsos Canada
• Rama Zuniga, Senior Engagement Lead, Ipsos Strategy3
• Charles Leech, SVP, Ipsos UU