[WEBINAR] CHATS 2026: The Intentional Consumer

Listen for insights from the 12th edition of the Canada CHATS 2026 Trends Report! During this session, we take you on Canada’s roller coaster journey toward intentional food & drink choices, exploring macro forces that are reshaping food and beverage choices. Discover how Canadians are making thoughtful, value-driven decisions that reflect personal and generational priorities, including:

• Calculated Value - marks a new era where Canadians strategically optimize their food and beverage choices, balancing economic pressures with a desire for premium, convenient, and purposeful consumption. This isn't about consuming cheap—it's about consuming smart.
• Conscious Sourcing - has evolved whereby environmental, economic, and political values intersect, driven by generational differences and a complex dynamic between local movements and premium pricing. This trend hasn't stalled; it's become more sophisticated and segmented, with consumer groups defining "conscious" through distinctly different lenses.
• Functional Wellness – reflects the sustained movement toward products that deliver specific added benefits— driven by personalized nutrition, clean labels, and technology, marking a shift to targeted nutrition goals. We’re beyond generic wellness—the future is functional.
• Informed Indulgence – highlights Canadians' strategic approach to pleasure, balancing true premium moments with everyday indulgences while prioritizing health, reshaped by Better-For-You products, GLP-1 medications, and front-of-pack labeling. This trend isn't about giving up pleasure—it's about making the moments more intentional.
• Immersive Experiences – showcase how Canadians are curating meaningful food and beverage moments across at home and away-from-home settings. This isn't about eating out vs. staying in—it's about intentionally crafting experiences that create connection and discovery that transcend traditional dining boundaries.

Don’t miss out. Our webinar features insights from our robust food and beverage tracking studies to shed light on the future of Canadian consumption.