Quebecers Outline Priorities for Next Government

In an Election Fought over Values Charter, Referendum and Integrity, Quebecers Turn the Page to Bread and Butter Issues Saying Economy and Jobs should be Top Priority for Incoming Government

Toronto, ON - On Monday evening Quebecers will know who their Premier will be and which party will occupy the government benches. A new Ipsos Reid poll conducted for CTV News asked Quebecers what the priority of the next government should be, regardless of who ends up winning the election. While the election campaign was fought primarily on the Values Charter, the prospect of a referendum and integrity, none of these issues rise to the top of the new government's potential agenda list.

In fact, what Quebecers want are bread and butter issues to lead the way as the top, roll up the sleeves and get to work priorities of the next government when they get back to work.

The primary choice indicates that three in ten (28%) believe the next government's agenda should be led by creating a better economy and jobs, easily outflanking any other issue. Next on the list is providing better healthcare (17%), ensuring debt repayment and balancing the budget (12%), lowering taxes (11%), ensuring integrity in government and its leaders (9%) and fighting corruption (6%).

Interestingly, while the start of the election campaign was fought on the merits of the Charter of Values, just 4% of Quebecers believe implementation of the Charter of Values should be the number-one priority for the next government.

Priority issues for others include protecting the environment (3%), education funding and support (2%), bringing energy costs down (2%), ensuring maintenance of road infrastructure (2%) and investing in public transportation (1%). Four percent (4%) say some other issue should be the top priority for the next government.

The entry of PKP into the race focused the campaign on the prospect of another referendum under a PQ government. Interestingly, just 1% of Quebecers feel that holding a referendum for independence/sovereignty should be the top priority of the next government.

No finer point could be put on this than to show the combination of what those in Quebec choose as their primary and secondary issues for their new government to focus on with a new agenda. The top four are creating a better economy and jobs (41%), followed by providing better healthcare (36%), ensuring debt repayment and balancing the budget (24%) and lowering taxes (23%)--a decidedly different script than what the electorate has been fed during the election campaign. In fact, if anything, the agenda looks almost identical to any other provincial priority list in the country.

The chart below outlines the percentage of Quebecers who believe that each issue should be the top priority and second priority, with the two summed together.


(Click to enlarge image)

When examining the top priority for the next government among respective party vote, the data reveal supporters of every party most want the economy to be the number-one priority of the next government, but to varying intensity: Liberals voters (40% say economy is tops), CAQ (26%), PQ (24%) and Solidaire (21%).

Next highest on the top-priority list for Liberals is providing better healthcare (18%), but PQ supporters are just as likely to name integrity (14%) as healthcare (14%). For CAQ supporters, next to strengthening the economy is lowering taxes (24%), but Solidaire voters also agree that healthcare (15%) is next on the list, followed by the environment (11%).

These are some of the findings of an Ipsos Reid poll conducted between March 28th and April 1st, 2014 on behalf of CTV News. For this survey, a sample of 1,012 Quebecers from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 3.5 percentage points had all adults in Quebec been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Luc Durand
President, Quebec
Ipsos
514.904.4344
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.

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