RBC Financial Group Again Selected By CEOs As Canada's Most Respected Corporation For 2003

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Toronto, ONTARIO - The votes are in for the ninth annual survey of Canada's most admired and respected corporations and for the second year in a row RBC Financial Group tops the list as the most admired and respected corporation in Canada as selected by Canadian CEOs.

These are the findings from the Ninth Annual Canada's Most Respected Corporations Survey sponsored by KPMG and conducted by Ipsos-Reid. The survey was conducted between August and November, 2003. The survey involved interviews of 255 of the leading CEOs in Canada.

For the overall Honour Roll scoring, a system was used that gave companies three points for each time they were the first mention in a given performance category (there were eight performance categories: Best Long Term Investment Value, Innovation and Product/Service Development, Human Resources Management, Financial Performance, Corporate Social Responsibility, High Quality Service/Product, Corporate Governance, and Customer Service), two points for each second place showing, and a one point for a third place mention. An additional three points were attributed to firms cited in a specific question in which CEOs were asked their Top-of-Mind Most Admired or Respected. The final vote tally for each firm is the sum of these points (a total of nine measures), which determines each company's overall score.

It is clear from this year's selection that RBC Financial Group dominates the landscape in virtually every category, taking six of the nine with top marks.

The juggernaut of this year comes from WestJet Airlines Ltd. which has surged in this year's survey to capture top spots in two of the nine categories: "Provides High Quality Service/Product" and "Customer Service", and placed second in the overall voting - up from seventh place in 2002 and 147th in 2001.

The other leading category winner (for the second year in a row) is Research in Motion Ltd. For "Innovation and Product/Service Development".

"Vision, Focus, Discipline or Good Strategy" and "Track Record" The Key Reasons for the Top of Mind Selections . . .

When asked why they had selected a particular company overall as the most admired or respected, the aggregate top unaided responses were: "vision, focus, discipline or good strategy" (38%) followed by "track record" (35%), "financial performance" (24%), "corporate governance or leadership" (23%), "customer service" (17%), "shareholder or investment value" (16%), and "innovative or creative" (16%). This is a multiple response question, thus totals are greater than 100%.

The Most Admired And Respected Corporations By Category As Chosen By Canada's CEOs In 2003...

  • Best Long Term Investment Value - RBC Financial Group

  • Innovation and Product/Service Development - Research in Motion Ltd.

  • Human Resources Management - RBC Financial Group

  • Financial Performance - RBC Financial Group

  • Corporate Social Responsibility - RBC Financial Group

  • High Quality Service/Product - WestJet Airlines Ltd.

  • Corporate Governance - RBC Financial Group

  • Customer Service - WestJet Airlines Ltd.

  • Top-of Mind Most Admired or Respected - RBC Financial Group

Some of This Year's Movers and Shakers...

  • Canadian Tire Corporation Ltd. has leapt ahead from 23rd in overall scoring last year to 11th in 2003.

  • Nortel Networks Limited, with its continuing recovery, has brought the company back into the top ranks in 2003 placing 21st of 25 -- an impressive bounce-back from 41st place last year.

  • Enbridge Inc. has cracked the top 25 for the first time placing 23rd - an impressive climb from 245th in 2001, and 32nd in 2002.

  • Four Seasons Hotels and Resorts has made an impressive ascension from 22nd in 2002 to 14th in 2003.

  • BMO Financial Group has cracked the top ten for the first time since 2000 (sixth place) placing ninth -- up 11 spots from 2002 (when they placed 20th).

  • EnCana Corporation has jumped up 11 spots from 19th in 2002 to eighth in 2003.

  • In the "Long Term Investment Value" category, BMO Financial Group and Manulife Financial Inc. are the big movers: Manulife Financial Inc. moved up 14 spots from 20th place in 2002 to sixth in 2003, while BMO Financial Group rose from 20th spot in 2002 to eighth place in 2003.

  • In the "Innovation and Product/Service Development" category, Rogers Communications Inc. went from 22nd in 2002 to seventh in 2003.

  • Most improved awards in "Corporate Social Responsibility" should be assigned to EnCana Corporation who enters the charts for the first time this year in ninth place.

  • Fairmont Hotels and Resorts has climbed from 21st last year in the "High Quality Service/Product" category to tenth place this year. Notably, Four Seasons Hotels and Resorts gains five spots in the same category moving from tenth place last year to fifth place this year.

Please open the attached PDF files to view the detailed tables and complete factum inclulding the following talbes:

  • The 2003 Honour Roll and provincial breakdowns

  • Best Long Term Investment Value

  • Innovation and Product/Service Development

  • Human Resources Management

  • Financial Performance

  • Corporate Social Responsibility

  • High Quality Service/Product

  • Corporate Governance

  • Customer Service

  • Top-Of-Mind Most Admired Or Respected

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    For more information on this news release, please contact:
    John Wright
    Senior Vice-President
    Ipsos-Reid Public Affairs
    (416) 324-2900
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