Research Online, All The Time

Ipsos-Reid Announces Canadian Online Omnibus Now Offered Weekly

Toronto, ON -- The Trends Division of Ipsos-Reid Public Affairs announced today that the Ipsos-Reid Online Omnibus will now be offered once a week in Canada.

"Our clients need answers faster than ever before. Increasing the frequency from monthly to weekly will allow us to meet or exceed client deadlines for online research and expand our reach into the marketplace." said Aaron Amic, Senior Research Manager for the Online Omnibus. "Now questions received by 1pm on Tuesday will have results the following Tuesday."

The Canadian Online Omnibus delivers a representative national sample of 1,000 online Canadians every week. Omni respondents are recruited randomly from the 72,000 Canadians on Ipsos-Reid's Online Panel, recruited and screened using rigorous double and triple opt-in checks. The panel includes both English and French speaking participants, and surveys can be conducted in one or both official languages.

"Clients with large surveys or a limited number of questions will now have a frequent, cost-shared vehicle to reach the Canadian population," said Chris Deeney, Vice President of Omnibus Operations. "The individual question results, however, are confidential and only available to the client. By sharing the survey vehicle with other clients, the Canadian Online Omnibus gives clients custom research at a fraction of the cost."

Ipsos-Reid has been conducting research online since 1995. Online research is not only faster, but users have the ability to present visual and graphic, or use visuals to quickly and easily present complex concepts. Respondents have the choice of answering a survey at any time they choose, day or night, and response rates are high.

For more information on the Ipsos-Reid Canadian Online Omnibus, please visit: www.ipsos.ca/pa/omni/

For more information, please contact:

Aaron Amic
Senior Research Manager
Ipsos-Reid Canadian Online Omnibus
312.665.0552 Chris Deeney
Vice President
Omnibus Operations
312.665.0551 About Ipsos-Reid

Ipsos-Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--including the Ipsos Trend Report, the leading source of public opinion in the country--all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, visit: www.ipsos.ca

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S.

To learn more, visit: www.ipsos.com

Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP

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