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83% of Canadians Support a “Buy Canadian” Mandate for Government Advertising Spending
Most (85%) Agree It’s More Important than Ever for Canada to Have a Strong and Independent News Media that Tells Canada’s Story to Canadians.
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Strong Economic Ties with the U.S. Deemed Crucial by Canadians
Two out of three Canadians (66%) consider the economic relationship with the United States to be highly important for Canada’s economic growth.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2025 Financial Service Excellence Awards
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MNP Consumer Debt Index Falls to 86 Points as Financial Confidence Erodes Across Canada
Almost half of Canadians are at risk of insolvency (48%) as average month-end finances decline
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Canadians Dismiss U.S. Annexation as Unlikely to Happen
Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.
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Ipsos’ Impactful Research Honoured at the 2025 ESOMAR Awards
Ipsos, a leading market research company in Canada and globally, is proud to announce that it has been awarded a Gold Research Impact Award for its groundbreaking Supporting Safer Digital Spaces research. The Global Award was presented at ESOMAR’s 2025 Congress on September 30th in Prague.
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Canadians Call for Action: Majority (84%) Agree Kids Should Be At Least 16 Years Old to Join Social Media Platforms
Most Canadians want stricter age limits, better protections, and restrictions on selling or sharing children’s data.
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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ESOMAR Congress & Awards Gala
ESOMAR just announced its finalists for the 2025 ESOMAR Awards and Ipsos Canada’s partnership with CIGI is on the short-list for Research Impact Award-Global.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge