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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited
Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI
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Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business
Revisit our on demand webinar to hear how leading companies are transforming mystery shopping from a simple customer experience tool into a powerful compliance shield.
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[WEBINAR] Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business
Join us for an engaging webinar where we will demystify compliance measurement in today’s commercial environment.
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.