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The Future Looks Familiar
In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.
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Endurance Economy Insights Hub
Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.
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The Ipsos Mobility Report 2026
The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety. See how Canada compares.
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Consumer Confidence Canada: Monthly Update
Take a look at our latest Canadian Consumer Confidence data.
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[WEBINAR] KEYS: Our World in Motion - The Future of Mobility
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Only 45% of Canadians Living in Their Ideal Home
54% own home, 63% seek more space despite cost issues
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Gaps in Knowledge and Difficulty Navigating Treatment Options Keep Women from Getting Timely Menopause Care
33% of Canadians wait more than two years for effective menopause care due to a complex series of barriers ranging from confusion over symptoms and dismissed concerns to not knowing where to turn for help.
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[WEBINAR] Stop Selling: Use The Power of Storytelling in Advertising
Join us to witness the power of storytelling in creative effectiveness.
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Canadian Telcos: Navigating Headwinds in the Endurance Economy
Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.
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Global Attitudes to Happiness 2026
According to the global Ipsos Happiness Report for 2026, 74% of Canadians report being happy. Dig into the data here.