Search
-
Canadians Dismiss U.S. Annexation as Unlikely to Happen
Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.
-
Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
-
“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
-
Six in Ten Canadians (60%) Believe We Can Never Trust the Americans the Same Way Again
Majority expect long-term disputes with the U.S., while views on government handling remain mixed
-
Balancing Price and Patriotism
Ipsos poll reveals Canadian Shoppers Are Navigating Complex Grocery Preferences Amid Rising Costs and “Buy Canadian” Efforts
-
Canada's Biggest Consumer Opportunity Is Choosing Brands Today
A consumer market as large as Quebec has a lot to say – and your competitors are taking notes. Can you afford to ignore them?
-
Ipsos Data Indicates Wealthsimple’s Market Penetration in Canada Steadily Increasing
More Canadians are choosing Wealthsimple not only for their investment needs but also for their daily banking activities.
-
Leading Up to August 1st Deadline, Canadians Split on Whether Trump is Bluffing on Tariffs
The pressure is on the prime minister as other countries ink deals and accept a baseline tariff
-
Ipsos Wins Canadian Research Insights Council’s 2025 Innovation & Advancement and Business Impact Awards
Ipsos has won two Canadian Research Insights Council’s (CRIC) Excellence Awards in 2025, presented at CRIC’s Annual Conference & Gala event.