Ipsos was named the #1 Most Innovative Insights & Analytics Company in 2024.
2024 Holiday Countdown Calendar
The countdown to the holidays is officially here!
Looking back at our body of work in 2024, we are bursting with pride at the exciting innovations and advancements Ipsos has contributed to the Insights & Research community.
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
Wishing you the very best of the season, and looking forward to doing more great things together in 2025 – Ipsos’ 50th Anniversary!
Happy holidays from your friends at Ipsos.
Ipsos in Canada won two 2024 Canadian Research Insight Council’s (CRIC) Excellence Awards.
Ipsos in Canada won two 2024 Canadian Research Insight Council’s (CRIC)...
Ipsos is named as a Great Place to Work in Canada for third consecutive year.
Explore 4 pressing Insights challenges & Ipsos’ innovative agile solutions.
Immigrants who have spent 5+ years in Canada are more likely to consider leaving (30%), taking with them their skills and experience.
Immigrants who have spent 5+ years in Canada are more likely to consider leaving (30%)...
Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award.
77% Canadians who use food-storage products agree that reducing their household’s food waste is important to them.
77% Canadians who use food-storage products agree that reducing their...
New data from Ipsos FIVE/CHATS shows 8% of Canadian adults report they are currently taking a GLP-1 medication. Here’s what that means for your brand.
New data from Ipsos FIVE/CHATS shows 8% of Canadian adults report they are...
9% of Canadians say they own an electric vehicle. Among those who do not own an electric vehicle, 24% say the next car they purchase will be electric.
9% of Canadians say they own an electric vehicle. Among those who do not own...
Ipsos Global Trends launches its 10 year anniversary edition, highlighting key opportunities for Canada brands and policymakers.
Ipsos Global Trends launches its 10 year anniversary edition, highlighting key opportunities...
Can a moderator bot powered by Gen AI play a role in qualitative research? Here’s what we found out.
Can a moderator bot powered by Gen AI play a role in qualitative research?...
Insights from our annual Pride Survey show 12% of Canadians identify as LGBT+. Access the full research here.
Insights from our annual Pride Survey show 12% of Canadians identify as LGBT+...
New Ipsos research highlights the impact societal benefits can have in driving brand growth.
Acting with Empathy can influence brand choice by 14%. Here’s how context inspires brand growth.
Acting with Empathy can influence brand choice by 14%. Here’s how context inspires...
Whether using the DIY module or research-assisted option, Ipsos.Digital drives innovation to market-ready status FASTER.
Whether you’re leveraging the DIY module or research-assisted option...
Read more about the forces that drive influence, the brands climbing the ranks, and, of course, the brands that made the cut as Canada’s Most Influential.
Read more about the forces that drive influence, the brands climbing the ranks...
Ipsos and Sun Life's research highlights women's health needs and calls for greater workforce support.
Ipsos and Sun Life's research highlights women's health needs and calls...
18% of consumers made a conscious decision to buy products that are produced safe and in ethnical working conditions.
18% of consumers made a conscious decision to buy products that are produced...
We saw a 19% improvement in AI prediction accuracy for advertising decision-making when combined with Human Intelligence.
We saw a 19% improvement in AI prediction accuracy for advertising...
Companies are now required to substantiate their sustainability claims with reliable data and third-party verification. Are you ready?
Companies are now required to substantiate their sustainability claims with...
Ads that score high on DEI score 21% higher on empathy and 18% higher on creative ideas than ads that were low on DEI.
Ads that score high on DEI score 21% higher on empathy and 18% higher on...
Ipsos’ suite of syndicated studies cover a broad range of topics, sectors, industries and trends.
Our research shows that human advertising creators scored +23% stronger than AI-lead ads.
Our research shows that human advertising creators scored +23% stronger...
Whether you're starting with AI, optimizing data, or scaling, Ipsos' AI tools deliver top results.
Whether you're starting with AI, optimizing data, or scaling, Ipsos' AI tools deliver top results.
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