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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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Six in Ten Canadians (60%) Believe We Can Never Trust the Americans the Same Way Again
Majority expect long-term disputes with the U.S., while views on government handling remain mixed
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Six In Ten Canadians (58%) Approve of the Liberal Government’s Performance Under PM Carney
Liberals (43%) Remain Ahead of Conservatives (39%) as Parliament Resumes, Poilievre Takes His Seat in the Commons
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Nearly Four in Ten (36%) Give the Liberal Government a Failing Grade on Dealing with Cost of Living
Canadians See Mixed Performance from Carney Government After 150 Days in Office
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BC Residents Support Natural Gas Choice and LNG Expansion
63% Support Being Able to Choose Natural Gas or Electric Heating; 62% Support Additional LNG Export Facilities
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Balancing Price and Patriotism
Ipsos poll reveals Canadian Shoppers Are Navigating Complex Grocery Preferences Amid Rising Costs and “Buy Canadian” Efforts
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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.