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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really? We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from COVID, looks forward to 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Theories about how COVID-19 spreads vary with emerging markets more likely to believe myths
More people globally believe COVID-19 can live on surfaces for days over other theories.
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More Canadians Approve of Provincial Premiers’ Handling of Pandemic (80%, -4) Than Prime Minister’s (72%, -2)
Though Supportive of Aid Measures, Fewer Canadians Willing to Give Prime Minister Blank Cheque to Fix Crisis (69%, -15)
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.
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Battle of Market Forces: Convenience vs. Sustainability
In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.
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Human Factors and Ergonomics in Healthcare
Join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!