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Mark Carney’s Liberals Seen as Best Party to Deal with Trump & Tariffs
Carney Leads in Trump-Era Leadership, Poilievre Viewed as More Compliant
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Cost of Living #1 Concern for Canadians (23%), but International Relations Gaining Momentum (15%, +11)
Inflation Still Top of Mind, but Global Affairs and Partisan Divides Shape Concerns
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Canadians Say They Need $846K To Be Financially Independent
Half (51%) of Canadians Have a Financial Plan, Leading to Feelings of Confidence and Reassurance
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Carney-Led Liberals (42%, +4) Expand Lead Over Stagnant Conservatives (36%, no change) and Weak NDP (10%, -2)
Liberals Hold Commanding Advantage in Ontario and Quebec
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Coffee Trends in a Volatile Market
Join Mauricio Vieira at the Coffee Association webinar where he explores recent consumer behaviours and offers key takeaways for the coffee industry.
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Though Most Canadians Feel Achieving Gender Equality Is Important to Them, Gender and Age Gaps in Opinion Persist
63% of Canadians say achieving equality between men and women is important to them personally
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Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations
84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions
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43% of Canadians Need Debt Help: Exploring the Gaps in Financial Literacy During Debt Literacy Month
There Is Perceived Stigma and Embarrassment Around Seeking Help For Serious Debt Issues.