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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Concern over Health Epidemic (78%, +27 Points) Overtakes Hacking (74%) As Top Perceived Threat among Global Citizens
Only Slim Majority (53%, +1) Confident in their Country’s Ability to Deal with Epidemic; Fewer (45%, -1) Confident in Protection from Hacking
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Half of Canadians (48%) Getting Tired of Following Public Health Rules About COVID-19
Despite this, majority continue to follow facemask rules and nine in ten support continued closure of land border with the United States
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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A Majority Of Canadians Support An Economic Recovery That Includes Canadian Oil And Natural Gas
The Economy Is Seen As The Most Important Issue For Government To Address In The Upcoming Speech From The Throne
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Working Canadians Are More Willing to Admit to Struggling with a Mental Illness in 2020, but Less Likely to Consider Depression a Disability
Three Quarters (77%) Would Admit To Having A Mental Illness, But Privacy (50%), Fear Of Different Treatment (45%), And Stigma (45%) Continue To Stop Many From Sharing Their Struggles
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Three Out Of Four Canadians Want The COVID 19 Recovery To Be Inclusive Of Natural Resource Industries
Seventy-Five Percent (75%) Of Canadians Believe That Recovery From COVID-19 Should Incorporate Canada’s Natural Resource Industries While Still Protecting The Environment
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Are we really “all in this together”?
The pandemic has created some clear winners and losers. In this note we focus on the generational divisions but there are others. Read on.