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Eight in Ten Canadians Worried about Household Food Waste
Two in Three Say it’s Important to use Reusable or Environmentally-Friendly Products in their Kitchen
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The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus
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The Majority of Residents Say There is a Traffic and Congestion Crisis in the Greater Toronto and Hamilton Area.
Four in ten who commute say that it takes more time to get to work or school, compared to just one year ago.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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In the Face of Biting Inflation, Canadians Are Embracing the Savings Mentality
More Affordable Adventures Likely to Define Summer 2024.
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Summer Vacation Budgets Heat Up: Higher Proportion Expect to Spend More (20%) than Less (15%) on Travel, this Summer, Compared to Last Summer
Around Half (48%) Admit they Often Spend More than they Should
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Despite Summer Heat, Liberal Troubles Remain Frozen
If a federal election were held tomorrow, the Conservatives would enjoy a comfortable victory over all other parties with 42% of the decided vote
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Global Attitudes to Refugees
A new 52-country survey from Ipsos and UNHCR for World Refugee Day 2024 reveals enduring public support for refugees, alongside stark variations in attitudes.
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Six in Ten (61%) Canadians Confident They’ll Take a Summer Vacation This Year
Majority of Canadians Confident in Vacation Plans Despite Economic Strain, with Youth and Parents Spearheading Travel Intentions and Expenditure.
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Despite Interest Rate Decline, 82% Of Canadians Who Don’t Own a Home Say Buying One Remains Unaffordable
A majority of Canadians say that even with a decline in interest rates, owning a home remains out of reach.