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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.
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Most Influential Brands in Canada 2022
Join Ipsos’ Steve Levy to hear the results of our annual Most Influential Brands study to find out what brands influenced us the most in 2022.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Global consumer confidence continues to show stability
All three sub-indices are stable as sentiment remains muted among the world’s most advanced economies
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Environmental Sustainability Insight Series
Take a look at our detailed series exploring the segmented landscape of engagement, challenges and opportunities.
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Environmental Sustainability: Shifting Dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.