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Ipsos wins the Canadian Research Insight Council’s 2024 Public/Social Service Impact and Excellence Behind the Scenes Awards
Being recognized by the Canadian research industry for insights excellence is a great honour.
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Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.
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The Ipsos AI Monitor 2024
Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.
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The new era of innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
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Majority (89%) of Canadians Would Want to Have Access to Athletic Therapy if They Got Injured and Think it Should be Added to the Options Available in Employer Health Insurance Plans (91%)
Almost all Canadians want health plans to cover a range of treatments and would want to have access to Athletic Therapy if they got injured.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Trails and Outdoor Recreation in BC
A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that most British Columbians have participated in outdoor recreation in the past 12 months.
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NDP Falters but Liberals Can't Capitalize as Conservatives Maintain 19-point Lead
In seat-rich Ontario, the Conservatives have 47% of the vote compared to 31% for the Liberals.
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Financial and emotional strain anticipated among the “Sandwich Generation”
Sandwich Generation feels their careers are or will be impacted by caregiving responsibilities.
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Many Canadians do not feel knowledgeable about investing and/or comfortable investing their own money
Perceived lack of investing knowledge and fear of losing money most commonly cited as reasons for lack of comfort investing, among investors