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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.
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The Lift & Co Cannabis Conference
Ipsos is pleased to be presenting at The Lift & Co. Cannabis Business Conference – an event featuring leading experts from across the industry tackling uniquely Canadian issues.
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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Most Influential Brands: Truth & Tendencies
Ipsos, The Globe and Mail Media Group, ACA, Publicis and the CMDC are co-hosting the official release of the 2019 Ipsos Most Influential Brands study.
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Social Media Levels Playing Field For Canadian Small Businesses
How digital tools support women, young Canadians and new Canadians along their entrepreneurial journeys
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Study reveals on-line video continues to grow, may be an extension of the TV era
Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2018.