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Despite Summer Heat, Liberal Troubles Remain Frozen
If a federal election were held tomorrow, the Conservatives would enjoy a comfortable victory over all other parties with 42% of the decided vote
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Global Attitudes to Refugees
A new 52-country survey from Ipsos and UNHCR for World Refugee Day 2024 reveals enduring public support for refugees, alongside stark variations in attitudes.
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Six in Ten (61%) Canadians Confident They’ll Take a Summer Vacation This Year
Majority of Canadians Confident in Vacation Plans Despite Economic Strain, with Youth and Parents Spearheading Travel Intentions and Expenditure.
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Despite Interest Rate Decline, 82% Of Canadians Who Don’t Own a Home Say Buying One Remains Unaffordable
A majority of Canadians say that even with a decline in interest rates, owning a home remains out of reach.
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Ipsos wins the Canadian Research Insight Council’s 2024 Public/Social Service Impact and Excellence Behind the Scenes Awards
Being recognized by the Canadian research industry for insights excellence is a great honour.
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Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.
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The Ipsos AI Monitor 2024
Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.
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The new era of innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
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Majority (89%) of Canadians Would Want to Have Access to Athletic Therapy if They Got Injured and Think it Should be Added to the Options Available in Employer Health Insurance Plans (91%)
Almost all Canadians want health plans to cover a range of treatments and would want to have access to Athletic Therapy if they got injured.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community