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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive
Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.
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Ipsos Reid and Reader's Digest Release Annual Trusted Brand(TM) Survey
Canadians Continue to Remain Loyal to Brands They Trust Most
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Poverty (43%) Most Thought by Canadians to Be the Cause of World Hunger
Six in Ten (59%) Believe That the Canadian Government Should Ensure Seed Access to Developing Countries; Two in Three Believe Canadian Government Funding to Support Small Family Farms (63%) and Individual Donations to Organizations (65%) Could Help Reduce World Hunger
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Research Shows One Key to Market Relevancy is Brand Reinvention
Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant