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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Singh wins Canadian debate on Twitter
With the English debate concluded, Canadians seem to be tuning in more to the federal election which will be held on October 21.
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Liberals (40%) Lead Conservatives (35%) Among Those Born Outside of Canada
Canadians Prioritize Similar Issues Regardless of Origin; Foreign-Born Canadians More Likely to Choose Economy (29%) as a Top Issue than Those Born in Canada (23%)
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The Inconvenient Truth: Being Around People with Schizophrenia Makes Many Feel Uncomfortable
Majorities Wouldn’t Date (61%) or Know How to Act Around Someone with Schizophrenia (55%)
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Conservatives (34%, -3) Stumble, Tied with Liberals (35%, +1) Ahead of Critical English-Language Debate
Bloc (30%, +9) Rallying in Quebec as Tories (19%, -5) Lose Momentum in wake of first French-Language Debate
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Bots Activity Stable in Campaign Except for a Spike Around Blackface Scandal
Bot activity on social media during Canada’s election campaign has been stable, except for a spike in activity around the release of pictures of Justin Trudeau in blackface on September 18 and 19.
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Significant Gender Gap in Voting Intentions Among Younger Canadians; Boomers Vote as Block, Regardless of Gender
Young Women Much More Likely than Young Men to vote NDP; Young Men Much More Likely to Vote Conservative than Young Women
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Around Two-Thirds of Ontarians Do Not Perform Annual Furnace Maintenance
Ontarians Split on Whether Labour Day or Fall Colours Portends the Inauguration of Fall
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One Year On from Recreational Cannabis Legalization, 8% of Working Canadians Say Usage Permitted in the Workplace
Despite Fears of Low Productivity and High Absenteeism, Survey Finds Workplace Impact is Lower than Expected