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ESOMAR: Fulfilling the Consumer’s Quest for Meaning
Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.
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Two Years On: Lessons from COVID Times
Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Cupid’s arrow hits Canadians ahead of February 14th
Nearly 60% of Canadians plan to celebrate Valentine’s Day, with the majority favouring a romantic dinner at home over dining out
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Love (and business) unlimited: Valentine's Day has gone global
Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Culture Wars: How Countries Perceive Divisions
Tension between rich and poor is seen as a key source of division around the world, but what other factors contribute to culture wars?
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.