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Reaching Canada's Affluent: Five Things Every Marketer Needs to Know for Building Successful Strategies
By Harriet Shenken & Danielle Da Cruz
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Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns
Affordability (46%) and Saving for Large Down Payment (32%) Top Reasons for Not Buying Until Now for First-Time Buyers
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Premier Wynne Making Good First Impression, But Ontario Liberals Appear to Have Lost Their Lustre
Hudak's Tories (37%) Lead NDP (29%) and Liberals (28%) as
Most (66%) Believe It's Time for Another Party to Take Over -
Majority (57%) of Teens Believe Their Quality of Life as an Adult Will be Better Than Their Parents, But Two in Three (66%) Feel Highly Pressured About Life After School
Most (91%) Believe Young People Have Much to Offer to Influence Positive Change, But Four in Ten (42%) Think Teens Can't Make a Difference Because No One Listens to Them
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Two in Five (39%) Canadians Drivers Likely to Buy a Car in Next Two Years
Canadians Split on Bottom Line: 50% Confident They Can Manage Buying a New Car; 50% Doubtful or Don't Know Impact on Finances
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NDP Start BC Campaign with 19 Point Lead
NDP (48%, down 3) and BC Liberals (29%, down 3) Lose Support to BC Conservatives (11%, up 2) and Green Party (9%, up 2)
Approval Ratings Unchanged for Christy Clark (30%, no change) and Adrian Dix (51%, no change)
Dix (36%, down 1) Continues to Lead Clark (23%, no change) as Best Premier -
Canadian Girls Report Participating in Sports and Activities Plays Important Role in Development
Moms and Mentors Seen to Play a Helpful Role