Johnny Depp (30%) Named Hollywood Actor Canadian Women Would Most Worry About Bringing Home to Dad on Father's Day

Toronto, ON - Bringing home that special someone to meet Dad for the first time is likely a worrisome moment for many Canadian women, especially if they are bringing home a `bad boy' on Dad's special day, and women feel the same way when thinking about bringing some of Hollywood's leading men home to meet Dad, according to a new Ipsos Reid survey conducted on behalf of Cineplex.

From a list of notable Hollywood actors, three in ten (30%) Canadian women selected renowned bad-boy Johnny Depp, star of the upcoming summer film The Lone Ranger, as the Hollywood actor they would most worry about bringing home to Dad on Father's Day. Following Johnny Depp, the list of those actors Canadian women would most worry about bringing home to dad include:

• Tom Cruise (19%)
• Colin Farrell (16%)
• Robert Downey Jr. (14%)
• Leonardo DiCaprio (6%)
• Brad Pitt (5%)
• Christian Bale (5%)
• Hugh Jackman (4%)
• Joseph Gordon Levitt (2%)

Trading Dad for a Big, Green Ogre...

Many children likely grow up dreaming of what it would be like if characters from their favourite animated movie were actually part of their family.

The survey asked Canadian fathers which animated movie character their children would most want to substitute them with for Father's Day, and the data reveal that the most likely candidate for this replacement is Hollywood's notorious green ogre.

One in three (34%) fathers believes Shrek would be their most likely substitute on Father's Day, with other notable replacement candidates including:

• Mr. Incredible/Bob Parr from The Incredibles (21%)
• Mufasa from The Lion King(16%)
• Papa Smurf from The Smurfs 2 (12%)
• Gru from Despicable Me 2 (9%)
• The Beast from Beauty and the Beast (4%)
• Carl Fredericksen from Up (3%)
• Gepetto from Pinocchio (2%)

These are some of the findings of an Ipsos Reid poll conducted between May 9th to 14th, 2013 on behalf of Cineplex. For this survey, a sample of 2,104 Canadians who identified themselves as having watched at least one movie, in any format, in the last month from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 2.4 percentage points had all Canadians adults been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.