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What Worries the World - February 2022
The global public’s top 5 concerning issues remain unchanged, with Covid-19 still top. But inflation now ranks 6th with almost one in four (23%) worldwide now saying it is a worry in their country.
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COVID’s worrying impact on our relationship with food & body image
New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
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Majority (54%) of Canadians Believe Trucker Protests At Least Partially Contributed to Loosening of COVID Restrictions
Approval of Behaviour of Truckers (36%) Only Slightly Behind Approval of Trudeau’s Handling of Situation (43%); Premiers Come Out Ahead (53%)
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Covid-19: Expectations and vaccination
Majorities in each of 30 countries believe we will never fully stop the spread of COVID, but views on vaccination mandates vary widely.
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The Inflation Crisis: 74% of Canadians Are Concerned About Inflation in 2022
More Inflation Means Less Giving: As Many as Seventeen Percent (17%) Expect to Give Less to Charities in 2022 Because They Worry About the Effects of Inflation on Their Finances
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Young Canadian DIY investors more concerned about their financial future, not in it for immediate rewards
85% of young Canadians are direct investing to reach their long-term financial goals
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Over Half (55%, +3) of Canadians Concerned about Impact of Rising Interest Rates on Financial Situation
Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year
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[WEBINAR] Women Executives Whose Advertising Aims to #BreaktheBias
Hear from Women Executives to learn how their Marketing & Advertising are driving change and helping to break gender bias.
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Cupid’s arrow hits Canadians ahead of February 14th
Nearly 60% of Canadians plan to celebrate Valentine’s Day, with the majority favouring a romantic dinner at home over dining out
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.