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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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One in Five Canadians Say They May Never Be Comfortable Living Without Masks or Vaccine Mandates
Two in Three (65%) Say Governments Not Doing Enough to Get Us Back to Normal
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Strong Majority (83%) of Canadians Support Some Form of Boycott of Beijing Winter Olympics
Half (50%) of Canadians Over 55 ‘Strongly Support’ Boycott Over Human Rights Violations
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35% say that Coronavirus is one of the biggest issues facing their country this month
Recent rise in concern about Covid following the spread of Omicron continues in 2022. Inflation hits record levels of concern according to this month's What Worries the World survey.
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Culture Wars: How Countries Perceive Divisions
Tension between rich and poor is seen as a key source of division around the world, but what other factors contribute to culture wars?
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Half (52%) of Canadians Agree Government Should Enact a Tax on Unvaccinated People
Majority (67%) Agree Government Should Enact Further Restrictions on Unvaccinated People
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Inflation Accelerates into Top-Three Retirement Worries among Canadians
Growing Proportion of Canadians Now Have an RRSP (53%, Up 7 points Since Last Year)
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Global consumer confidence indexing at the same level as pre-pandemic
Sentiment in most countries is unchanged from last month despite Omicron.
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Two in Three (67%) Canadians Believe that a Fully Vaccinated Population Won’t be Enough to Stop the Spread of Omicron
Two in Three (68%) Support Mandatory Vaccination for Eligible Canadians, but Majority (56%) also Concerned about Potential Long-Term Effects of Taking Booster Shots and How Many Will be Needed